Regional Tastes
Get to Know Some of Our Suppliers
As a co-operative, our dedication lies in supporting local food producers and boosting the rural economy. Since 2007, we have championed regional food and beverage producers through our Regional Taste Range.
Our collaboration involves working closely with producers, connecting them with markets and customer bases that may have been out of reach without the support of an established retailer. By staying connected to our producers, we witness and address the challenges they encounter, providing our expertise to help them overcome these obstacles.
Our producers vary greatly in scale and reach – from those featured in 21 stores to those exclusive to just one, and from businesses employing 30 individuals to sole proprietors. This diversity showcases the flexibility of local sourcing, allowing us to tailor our approach to meet both the producers’ needs and our customers’ preferences.
Establishing strong partnerships is essential to our operations. By maintaining close relationships with our local suppliers, we engage in transparent and candid dialogues with them. This ensures a secure supply chain and enables us to offer products that resonate with our customers.
Through these collaborations, we foster intimate connections with our suppliers and provide customers with a delightful selection of local food and beverages crafted by passionate individuals.

Cheesemakers since 1952, Lye Cross Farm are proud to produce Cheddar cheese in the heart of the West Country. Situated in an area of outstanding natural beauty, Lye Cross Farm has 4,300 acres of the very best pasture land in the world, which is home to a herd of 1,200 dairy cattle. The Alvis family’s multi-award winning company has secured a strong foothold in the UK market, and also exports to more than 40 countries. Whilst Cheddar Cheese is the most famous cheese in the world, Lye Cross Farm also sources other carefully selected quality cheeses, including Stilton, Red Leicester and Wensleydale. Lye Cross Farm not only sells cheese to supermarkets, shops and delicatessens, but also packages cheese for own-brand labels. Our best sell is our West Country Mature Farmhouse Cheddar, a firm bodied handmade cheese, with full rounded flavour, and smooth texture, matured for 9 – 12 months.




